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Category: Elevator Pitch

Sounding Professional in your Elevator Pitch

May 18th, 2016
Elevator Pitch
sounding professional

A tiny spec of dust and POOF! goes her last shred of credibility. She offers one excuse after another: “They don’t give us the right tools to figure out what’s wrong.” “It looks like one of your prongs may be bent.” “Apple is the only one who can fix this.” Except, as it turns out, […]

Blind Spot

May 3rd, 2016
Elevator Pitch
blind spot

The blind spot detector on my loaner Mazda 6 lights up as the car on my left appears in my side-view mirror. That’s right. There’s a simple way to eliminate blind spots. Yet no one does it. In fact, it’s such a safety problem that car manufactures have gone to great expense to create blind […]

A Winning Presentation

April 27th, 2016
Elevator Pitch

My client wins the $10,000 grand prize at a business plan competition by turning one slide into three. And that’s not even the best part. The best part is now she can describe her 12 minute presentation (and thus her whole business) in just 4 words. Yup. Four words. That’s good clarity. It’s easy for […]

The Truth and your Elevator Pitch

March 29th, 2016
Elevator Pitch
morning exercise

This morning I tell my bleary-eyed 6-year-old daughter the truth. Not that it’s that unusual for me to start the day with honesty. It’s just that lately she’s been insisting that I wake her up at 6 am when I wake up to exercise. This morning I sleep in. And when I wake her up […]

A Bite-Sized Elevator Pitch

March 9th, 2016
Elevator Pitch

When it comes to chocolate, my nieces and I have a different definition of bite-sized. There’s a stunned silence as I absent-mindedly pop a whole brownie into my mouth. Like I said, bite-sized. They bet I can’t do it again. But I can. And do. Then they bet I can’t eat two at once. I […]