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Category: Elevator Pitch

15 Years Ago Today I Became An Entrepreneur…

September 11th, 2016
Elevator Pitch
NEW YORK - SEPTEMBER 11, 2001:  (FILE PHOTO) A fiery blasts rocks the south tower of the World Trade Center as the hijacked United Airlines Flight 175 from Boston crashes into the building September 11, 2001 in New York City. Almost two years after the September 11 attack on the World Trade Center, the New York Port Authority is releasing transcripts on August 28, 2003 of emergency calls made from inside the twin towers.  (Photo by Spencer Platt/Getty Images)

As the second plane hit the second tower, I turned to the software developer sitting next to me and said “We’re at war.” Of course, I didn’t know what that meant yet. None of us did. In some ways, we still don’t. I thanked my lucky stars that day that my family and friends were […]

Stick to Your Elevator Pitch

September 6th, 2016
Elevator Pitch
ping pong2

My five-year-old daughter stops mid serve to fix my ping-pong strategy. I’m trying to see things from her perspective, standing on my knees so, like her, my eyes are just level with the table. She’s not buying it. “Play your game not my game, Daddy.” Shockingly good advice. And it gets me thinking about your […]

Going for Gold

August 16th, 2016
Elevator Pitch
United States' Alexandra Raisman completes her floor routine during the artistic gymnastics women's qualification at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Sunday, Aug. 7, 2016. (AP Photo/Rebecca Blackwell)

The Olympics is the only place where you can be third best in the world, and not qualify for the finals. That’s some serious competition. And many people mistakenly treat business networking like the Olympic finals. They’re looking to leave their first networking event with a shiny memento of their sales genius. That’s a lot of pressure, and […]

Overcome Objections in your Elevator Pitch

July 19th, 2016
Elevator Pitch
fried chicken

My mom is rarely at a loss for words. But my high-school potluck dinner got the best of her. “What did you bring?” some well-meaning person asked. My mom froze. She had brought Kentucky Fried Chicken. And didn’t want to admit that she hadn’t cooked. My dad rescues her. “You brought chicken,” he says brightly. […]

Elevator Pitch Example for a Copier Salesman

July 12th, 2016
Elevator Pitch

Meet a copier salesman who saves private schools $30,000. Here’s how he does it: Click on the video for a real world example of using a Power Question, Client Success, and Call to Action to create an Elevator Pitch that’s fun to say, easy to memorize, and sounds like you. Here are the highlights: [0:00 […]