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Category: Elevator Pitch

How Numbers Ruin your Elevator Pitch

February 10th, 2016
Elevator Pitch

Eyes glaze over as we introduce ourselves to a room full of 8 year olds. “Our bank has over 100 branches across New England.” “There are 1.2 million Rotarians around the world.” “Our brokerage has been in business for 83 years.” We verbally stumble around looking for a way to connect with these third graders. […]

Getting Past the Gatekeeper

January 28th, 2016
Elevator Pitch

The gatekeeper’s eyes narrow and she licks her chops at the thought of tossing me out of her building twice in one week. But this time I’m prepared, so instead she scurries off to get me coffee, then escorts me directly to the decision makers office. Why the change of heart? I’ll tell you what I […]

My Referral Network Fixed My Flat Tire For Free

January 19th, 2016
Elevator Pitch

The car in front of me on the highway stops short on a bitterly cold morning, so I brake hard and ignore the three beeps from my dashboard indicating low tire pressure. Up until now, that’s the only reason I ever hear those three beeps. Bitterly cold weather. Here’s the sports analogy for why tires […]

5 Skills of the Trusted Advisor

January 8th, 2016
Elevator Pitch

Develop Relationships Grow Your Business Watch this video for an overview of the 5 Skills of the Trusted Advisor: Ready to learn these skills. Join us for our new webinar series Stop Selling / Start Networking

Un-Hide Your Elevator Pitch

January 4th, 2016
Elevator Pitch

My three-year-old niece’s innocent question makes me realize that it’s worse than I thought. It’s not just that no one knows where we are. It’s that they don’t even know they’re supposed to be looking for us. This story happened about 10 years ago, So cell phones weren’t quite what they are today. Still, I pull […]