PO Box 37
Arlington, MA 02476



Blueberry Hill

I’m reading the part of our new bedtime story, “Blueberries for Sal,” where Sal and her mom visit Blueberry Hill to pick blueberries, when my two-year-old jumps up, looks around excitedly, and asks “Where Swipa Fox?”

You know.

Swiper the Fox.

Of “Dora the Explorer” fame.

For those of you who aren’t forced daily to watch my two-year-old’s favorite cartoon

Swiper the Fox lives on Blueberry Hill.

So, according to the cartoon,

When you visit Blueberry Hill.

You have to look out for Swiper.

And apparently,

My two-year-old has no interest

In entertaining the notion

That perhaps Sal and her mom

And Swiper

Live on different Blueberry Hills.

We spend the better part of half-an-hour

Looking for Swiper

In “Blueberries for Sal.”

My two year old is perplexed.

Sal and her mom are on Blueberry Hill.

Swiper the Fox lives on Blueberry Hill.

Where Swipa Fox?

And it gets me thinking about your Elevator Pitch.

Because you want your prospects thinking of you

When the time is right for them.

For my two-year-old,

Blueberry Hill

makes her think of

Swiper the Fox.

What makes your prospects think of you?

When they start thinking about a new home

Before they implement a benefits plan for their employees

When they are on their way to a business networking event

When they are struggling to collect money from Accounts Receivable

That’s the benefit of telling a client success story

As part of your Elevator Pitch.

It highlights


Prospects think of you.

For example:

I was working with a client who…

Wasn’t sure where to find homes that would fit her budget

Was losing potential employees because he wasn’t offering health insurance

Wanted to improve their results from their Elevator Pitch

Was tired of fighting with his customers over late payments

Set the expectation.

So your prospects think of you

When the time is right for them.

When do your prospects think of you?

Happy Networking!

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