PO Box 37
Arlington, MA 02476




I absent-mindedly watch my wife and kids find a table and start enjoying their McFlurries when I suddenly realize that I’m standing around waiting for McDonald’s cheeseburgers.

That’s weird.

Everyone knows

That you don’t have to wait

For a cheeseburger

At McDonald’s.

I catch the eye of

The guy behind the counter.

My cheeseburgers?

He checks my receipt,

Grabs two cheeseburgers from the warmer,

And hands them to me.

And, you guessed it.

It gets me thinking about your Elevator Pitch.

Because so many people

Are so patiently waiting for

Business networking results.

Not realizing that

The results are already there

Hiding in plain sight

If you only ask.

But I don’t mean ask for the business.

And I don’t mean ask for a referral.


Please, no.

That’s not business networking.

Business networking is when you ask for a 1-on-1.

It’s the hidden opportunity

At any networking event.

Hidden because the

Results you’re looking for

Aren’t obvious at the event.

You’ll discover them

As you develop relationships.

So pick three people

You enjoyed talking to

And set up a time

To continue the conversation.

Ask to get to know them.

That’s business networking.

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