What’s a 1-on-1?
It’s when you network with someone over coffee.
Why would you do that?
To grow your business and develop your trusted advisor network.
How do you do that?
There are 2 equally important goals when you network:
1. Clearly understand what the other person does.
2. Clearly communicate what you do.
That’s why your elevator pitch is so important.
You are not selling to the person you’re meeting with.
You are teaching them how to prospect for you.
And you will be prospecting for them.
That’s the goal of business networking.
What was your most effective 1-on-1?