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Arlington, MA 02476




The typical approach to a 30-Second Elevator Pitch

Is to generalize

About your clients.

Which is backwards.

Because the more you generalize

The more you sound like everybody else.


Instead share a recent client success story.

Want help putting together a 2-sentence client success story?

Use our Elevator Pitch Creator.

Or check out our dozens of Examples of a 30-Second Elevator Pitch.

Once you’ve got that down, you can work on your Power Question and Call to Action.

Remember that

No one

Has ever

Worked with your customers

Exactly the way you do.

So talk about a recent client success.


We take you step-by-step through the process in our Elevator Pitch Handbook.

Or check out our on-demand video training: