The program for Pops on the Heights at Boston College last Friday night indicates, cryptically, that “songs will be announced from the stage.”
Did it have me intrigued?
I already had my tickets.
I was there anyway.
But that’s not the point.
The point is that while the singer
Told us a highly engaging story
About how she
Discovered the song,
Planned to save it for her solo album,
And then heart-wrenchingly decided to part with it
Because it was perfect for the second season of Smash,
She never told us the name of the song.
Then she proceeded to sing it.
A perfect pairing
Of torch singer,
And full orchestra.
And it gets me thinking about your Elevator Pitch.
Because later that night
I couldn’t find the song
When I went to buy it on iTunes.
I didn’t know its name.
It wasn’t listed in the program.
She hadn’t announced it on stage
And the memorable hook
Of the song
Stuck in my head
Apparently wasn’t the name of the song either.
See, sometimes people think they’re being intriguing
When instead they’re just slowing down the sale.
You don’t want people asking you for clarification.
You want people asking
They can get their hands on
This thing you have
That they absolutely need now.