PO Box 37
Arlington, MA 02476




Where there’s smoke…

August 9, 2017
Elevator Pitch

I need a new smoke detector, but I can’t figure out which one to replace. Here’s how it works: A broken smoke detector beeps three times. Then waits about 10 seconds. Then beeps another three times. Then it goes quiet. For days. Since I have 17 smoke detectors, when I hear the beeps, I go […]

ABC’s of the Elevator Pitch

August 7, 2017
Elevator Pitch

First, grab their attention! Here’s an example: Look around the room the next time you stand up to give your 30-Second Elevator Pitch. Instead of looking at you, people are …on their phones …staring out the window …chatting with their neighbor …thinking about dinner So how do you grab their attention? You have to talk […]

A Conversation Starter

August 4, 2017
Elevator Pitch

I wasn’t expecting to cause such a ruckus… “Is everything ok?” “There’s still some left…” “Did you finish already?” “Life without chocolate just isn’t worth living.” My crime: I had opted not to have a piece of cake after lunch. Click here to see 3 ways (not having to do with cake) to start conversations […]

Foolproof Follow Up

August 1, 2017
Elevator Pitch
Follow Up

“Who’s calling you at 6:45 in the morning?” My wife’s nosy that way, even when she’s half asleep. I reach for my phone… But it’s not a phone call. It’s an alarm. After 5 years you’d think I wouldn’t need the reminder. Except that I do. Trash pickup is Wednesday at 7. Usually I’m up, […]

The Worst Elevator Pitch. Ever.

July 12, 2017
Elevator Pitch

The podcast host’s question takes me by surprise: “What’s the worst Elevator Pitch you’ve ever heard?” There are so many bad ones… but most are just boring and vague and, frankly, I don’t remember them. It’s rare that someone shares too much of the wrong information in a way that’s truly memorable. So rare that […]