Author: Andy Winig

Let’s make people curious about your work instead of your words. So many people try to create curiosity with a clever line or metaphor: “I help businesses find the money hiding under the couch cushions.” They’re hoping someone will ask “What do you mean?” But the answer to that question probably makes a better first […]

Can you spot three mistakes in this pitch from ChatGPT? “I help high-achieving adult children who are managing the care of their parents navigate that without losing themselves in the process.” ChatGPT correctly identified the audience, the problem, and a meaningful outcome. But some of the right words are in the wrong place. 1. Too […]

Make it specific enough to get a reaction He asks me the right question at the wrong time. “What situations come to mind when you hear ‘redesign workflows for safe and consistent AI use’” It’s the right question because you definitely want to use specific situations in your pitch. It’s the wrong time because people […]

How to make your pitch more interesting Most people think the interesting part of their pitch is their list of services. Probably not. One member of Pitch Lab helps schools better support neurodivergent students. People assume she starts with teacher training. She doesn’t. She realized that without the right systems and support, teachers couldn’t implement […]

If you offer multiple services, you’ve probably spent a lot of time trying to find the right words. The words that tie everything together. The words that don’t leave anyone out when you answer “What do you do?” It’s frustrating, because what if you describe one service… …and the person in front of you is […]