Category: Elevator Pitch

It’s 12:30am and they respond to my 911 call with lights flashing but no sirens. My smoke detectors are alternately wailing and robotically intoning “EVACUATE” but there is no smell of smoke or sign of fire. We can’t find the dog – she hates loud noises – so I endure the earsplitting racket as I […]

This time, when the shower drain backs up, I grab a wire coat hanger. A friend has shown me a trick that side-steps purchasing a snake from Amazon, dumping gallons of Drano into the sewer, and that panicked off-hours emergency call to the plumber. Stretch out a wire hanger, and dip the hook into the […]

The worst Elevator Pitch feedback is: “Wow – you have a great pitch!” Because… A great Elevator Pitch causes people to run up to you, grab your arm, and start dragging you towards an introduction while trying to catch their breath so they can say: “I need to introduce you to…” Notice the urgency.…Notice the eager to […]

There’s the old adage that an expert knows more and more about less and less until they know absolutely everything about nothing. Haha. But your expertise is exactly the key to making it easier for people to send you referrals. Here’s why: When you’re specific about what you do, people can easily think of a particular person they can […]

Here are the three biggest mistakes I see people make when business networking – plus a few ideas on how to fix each one. Mistake #1: Saying Too Much Too Soon When visiting a retirement community, I’ve learned to never ask “How are you.” Why? Because invariably they will tell me. In intimate detail. About […]