Category: Elevator Pitch

Something was missing, and it wasn’t just the training wheels. My eight year old daughter had no interest in learning to ride her two-wheeler. Then came October 19th. Ok. As I write this, it’s not October 19th yet. Which is kind of the point. Her school announces a bike rodeo, and suddenly my daughter is […]

What’s a 1-to-1? It’s when you network with someone over coffee. Why would you do that? To grow your business and expand your referral network. What do you mean by “network with someone?” Networking consists of two equally important goals: 1. Clearly understand what the other person does. 2. Clearly communicate what you do. Communicating what you do, as […]

Is it time to quit your networking group? Probably not. I mean, sure, people complain all the time that they’re not getting any leads. And at least one of my clients had a lot more patience than I ever would. She had been part of a networking group for three years, and had gotten zero […]

My daughters yell “Treasure Hunt!” and dive into the pool. A treasure hunt? In a pool? I keep quiet so as not to interfere with their fun. But I’m super skeptical. On a beach, I understand. In the woods, sure. On the moon, definitely. But in a pool… Of course, the last laugh is on […]

I need a new smoke detector, but I can’t figure out which one to replace. Here’s how it works: A broken smoke detector beeps three times. Then waits about 10 seconds. Then beeps another three times. Then it goes quiet. For days. Since I have 17 smoke detectors, when I hear the beeps, I go […]