Category: Elevator Pitch

I log on to Zoom and instantly wish I’d picked a different session. Except… I hadn’t picked this session. My daughter had. And she’s sitting right next to me eager for the virtual back to school program with her English teacher. The teacher announces we we’ll be doing “grammar” for the next 30 minutes, and […]

The solution turns out to be obvious, but only after several weeks of repeatedly bashing my head against the internet. The problem is no secret – my empty inbox taunts me every hour. I have zero signups for my online workshop. So I rewrite my landing page. Then I rewrite it again. Then I read […]

It’s the first day of fifth grade, my daughter got her fifteen minute warning sixteen minutes ago, and she’s still in bed under the covers. “Can you turn off my fan?” I enter her room ready to yell but something in her tone compels me to comply. With the fan off, smiling, she throws off […]

My client seems embarrassed that she’s chasing a client for money. I can’t hide my surprise — doesn’t she still require a 50% deposit before doing any work? That’s when the truth comes out — this isn’t a client yet. She’s chasing them for the deposit. And it gets me thinking about your Elevator Pitch. […]

$5,000 went missing, so I went to look for it. I scoured my books. I triple checked the computer’s arithmetic. I asked my CPA wife to lend her expertise. We surfaced several theories, but none matched the $5K. So in frustration I reached back out to my accountant. “I can’t find the 5K.” “Well, actually, […]