Category: Elevator Pitch

The simplest way to improve your Elevator Pitch is to – be more specific. An insurance broker in our Expand Your Referral Network program starts with: I help business owners protect their income That’s actually an ok start. There are two benefits, though, to making it more specific. 1. Self-selection You want your Elevator Pitch […]

I want to surprise my daughter so I don’t tell her that I’ll be doing a presentation at her school. I enter the auditorium and sneak up behind her and tap her on the shoulder. She wheels around and her face lights up. “I knew you were coming” she says gleefully as she throws her […]

My 8-year-old daughter concocts an ingenious solution to identify cinnamon blob muffins. She likes blobs of cinnamon inside her muffins. Her older sister prefers all the cinnamon on top. It’s difficult to see the difference, so we only know which kind we have after the poor muffin has been decapitated and then, of course, one […]

I learned more about the people sitting around the table that day than I had in the previous three years of twice a month listening to their 30-Second Elevator Pitch. That day was the beginning of the end of cold call selling for me. That day cemented some relationships that still generate profitable referrals more […]

The magic words weren’t on his resume, so I was pleasantly surprised when he said them less than 30 seconds into the phone interview. “That’s the job where I managed off-site teams” Had I missed it? I went scrambling back to his resume. No. He had described the job in many ways, but not in […]