Category: Elevator Pitch

10 year old’s don’t hesitate when asked to describe themselves. “I like pizza and soccer and my favorite color is purple.” “I like reading and math and theater and my favorite color is yellow.” “I like science and ballet” No one stumbles while introducing themselves during my daughter’s virtual meet and greet. And it gets […]

I take a queue ticket for my Real ID, see that there are 15 people ahead of me, and settle in for a long wait. “Want to jump the line?” I glance up as a guy conspiratorially hands me his ticket. “A woman gave me her ticket,” he explains. “I’m at the counter now, so […]

“I wonder what happened to all last year’s shovels…” Our local hardware store owner is gleeful about the predicted snowstorm — lots of people streaming in to buy shovels — and surprised that there’s such a big demand every single year. It’s a common thought pattern — since a lot of people bought shovels last […]

My client makes an offhand comment and I blurt out: “Liquid Web!” What? No, I’m not developing a nervous tic or anything – not yet, anyway… What happened is a great example of an Elevator Pitch Trigger. Here’s the background: I listen to a podcast called ECommerceFuel. One of their advertisers is a web hosting […]

He must have sensed my panic, because the proprietor of our local 7-11 stands up from his chair behind the counter and walks over to point me in the direction of the nail polish remover. “Anything else?” he asks absentmindedly as he scans the bottle. “No,” I smile. “I’m on a mission to solve a […]