Category: Elevator Pitch

Make it specific enough to get a reaction He asks me the right question at the wrong time. “What situations come to mind when you hear ‘redesign workflows for safe and consistent AI use’” It’s the right question because you definitely want to use specific situations in your pitch. It’s the wrong time because people […]

How to make your pitch more interesting Most people think the interesting part of their pitch is their list of services. Probably not. One member of Pitch Lab helps schools better support neurodivergent students. People assume she starts with teacher training. She doesn’t. She realized that without the right systems and support, teachers couldn’t implement […]

If you offer multiple services, you’ve probably spent a lot of time trying to find the right words. The words that tie everything together. The words that don’t leave anyone out when you answer “What do you do?” It’s frustrating, because what if you describe one service… …and the person in front of you is […]

I’m in the middle of a surprisingly good conversation about… commuting. I know, I know. As a topic it’s on par with the weather. Except that it was working. We were swapping stories, comparing routes, and finding common ground. It was a good conversation. Then, just as I’m about to suggest a 1:1, a guy […]

Give a Level 2 answer to a Level 1 question. A local bank shares their name with a large, well known, investment firm. People constantly assume they’re the larger company. “How can we stop people from being confused about our name?” How about: Don’t mention the name of the bank. Instead, lead with what makes […]