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Category: Elevator Pitch

Now this – this is a great introduction

September 22, 2020
Elevator Pitch

My cursor hovers over the button, but I can’t get myself to click “send.” I’ve been trying to talk myself into sending this email for two weeks. It’s not that I’m against sending cold emails. This one though, it doesn’t feel right. I’ve got a nagging sense that I haven’t done enough homework. I don’t […]


September 9, 2020
Elevator Pitch

Yesterday, in our family room, in the middle of my youngest daughter’s rant, I pick up the phone and dial a number. She looks at me like I’m the rudest person in all of the worlds. “Who are you calling?” she asks accusatorially. “Someone who will fix your problem,” I tell her. I don’t have […]

A Famous Specialist

September 2, 2020
Elevator Pitch

Last week in downtown Boston my daughters threw tea into the harbor. “Recognize anyone famous?” the Boston Tea Party museum tour guide asks in front of a long list of participants from 1773. One name jumps out. He was there at the harbor that night. Then, Since it was 1773, And there were no smart […]

3 Elevator Pitch Mistakes (and how to fix them)

August 4, 2020
Elevator Pitch

I’ve found that the more people talk about how hard they worked, the less comfortable they are with their results. Especially with the Elevator Pitch. If your Elevator Pitch doesn’t sound quite right, here are the first three things to look at: ELEVATOR PITCH with 3 major mistakes: “We help passionate, committed, entrepreneurial CEO’s break […]

The Artist and the Dancer

July 15, 2020
Elevator Pitch

My daughters introduce their cousin to a long-time family friend. “Are you the artist?” It’s awkward for a minute – their cousin’s older sister is the artist. “She’s the dancer,” someone finally offers. ‘The dancer!” The awkwardness evaporates and the conversation continues. And it gets me thinking about your Elevator Pitch. Because it’s good to […]