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Arlington, MA 02476



Category: Elevator Pitch

Tomorrow Sales

August 17, 2018
Elevator Pitch

The instant I think about putting gas in my car, I pull into a gas station and fill ‘er up. I call it tomorrow gas. Because it’s not for today. I always have plenty of gas to get where I need to go today. The trouble happens tomorrow, when I’m in the middle of a […]

3 (conflicting) stories

August 17, 2018
Elevator Pitch

I get three different stories about the inspector who’s coming to my house Tuesday morning. Story #1 is in a very specific and well crafted letter from my contractor. Story #2 is directly from the office when I call to confirm the information in the letter. Story #3 I get from the gas guy who […]

3 Biggest Business Networking Mistakes

July 1, 2018
Elevator Pitch
Effective Follow Up

Here are the three most common mistakes people make while networking: 1. Prospect instead of Network 2. Try to cram everything into their Elevator Pitch 3. Be Formal vs. Conversational Mistake #1: Prospect instead of Network If you happen upon a potential customer while networking, then by all means: STOP NETWORKING – set up a […]


May 24, 2018
Elevator Pitch
Follow Up

We’re stumped. Just standing in a circle staring at each other. So my colleague pulls out his phone and calls the head of our town’s forestry department. The guy answers his phone, answers our question, and we finish our meeting. I stare at my colleague slack-jawed. He gives me a quizzical look. I tell him […]


May 9, 2018
Elevator Pitch

My daughter gets a playdate request Sunday. That’s not really surprising. She’s good friends with this girl. What was surprising was seeing this friend at the school ice skating event last Friday. We didn’t know she skated. But she does. And she and my daughter were racing and laughing and falling and giggling and ignoring […]