Category: Elevator Pitch

Need some creativity for your business? Here, for your inspiration, are five companies that didn’t miss a beat when the pandemic started. 1. Sprinkers The company that keeps my lawn green sent one of the most practical and thoughtful COVID-19 policies I have seen. Here’s the email:  Regarding COVID-19: In an effort to follow the […]

I take my daughters into the woods behind our house, mainly because when I suggest exploring the woods they recoil in unison, “But the woods are dangerous.” They aren’t making that up. In fact, I’m pretty sure my wife and I used those exact words. When the oldest was two. Now they’re nine and ten […]

10 year old’s don’t hesitate when asked to describe themselves. “I like pizza and soccer and my favorite color is purple.” “I like reading and math and theater and my favorite color is yellow.” “I like science and ballet” No one stumbles while introducing themselves during my daughter’s virtual meet and greet. And it gets […]

I take a queue ticket for my Real ID, see that there are 15 people ahead of me, and settle in for a long wait. “Want to jump the line?” I glance up as a guy conspiratorially hands me his ticket. “A woman gave me her ticket,” he explains. “I’m at the counter now, so […]

“I wonder what happened to all last year’s shovels…” Our local hardware store owner is gleeful about the predicted snowstorm — lots of people streaming in to buy shovels — and surprised that there’s such a big demand every single year. It’s a common thought pattern — since a lot of people bought shovels last […]