Category: Elevator Pitch

I get three different stories about the inspector who’s coming to my house Tuesday morning. Story #1 is in a very specific and well crafted letter from my contractor. Story #2 is directly from the office when I call to confirm the information in the letter. Story #3 I get from the gas guy who […]

Here are the three most common mistakes people make while networking: 1. Prospect instead of Network 2. Try to cram everything into their Elevator Pitch 3. Be Formal vs. Conversational Mistake #1: Prospect instead of Network If you happen upon a potential customer while networking, then by all means: STOP NETWORKING – set up a […]

We’re stumped. Just standing in a circle staring at each other. So my colleague pulls out his phone and calls the head of our town’s forestry department. The guy answers his phone, answers our question, and we finish our meeting. I stare at my colleague slack-jawed. He gives me a quizzical look. I tell him […]

My daughter gets a playdate request Sunday. That’s not really surprising. She’s good friends with this girl. What was surprising was seeing this friend at the school ice skating event last Friday. We didn’t know she skated. But she does. And she and my daughter were racing and laughing and falling and giggling and ignoring […]

Normally I work with people on streamlining their communication. One reader takes it too far… he sends me a follow up email with just four words: “Hello – got a minute?” Many people take this approach, thinking that less information leads to more intrigue. But that’s not the way intrigue works. In fact, it’s exactly […]