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Category: Elevator Pitch

My Surprising Path to Being the Elevator Pitch Coach

January 4, 2022
Elevator Pitch

I found my Elevator Pitch where I least expected it. It all began when I asked a seemingly simple question of a client, and then spent over a decade wrestling with the repercussions of his 3 word answer. When I started networking in 2005, my initial Elevator Pitch was “I use improvisational acting techniques to…” […]

An Elevator Pitch that Scared People Off

November 3, 2021
Elevator Pitch

I log on to Zoom and instantly wish I’d picked a different session. Except… I hadn’t picked this session. My daughter had. And she’s sitting right next to me eager for the virtual back to school program with her English teacher. The teacher announces we we’ll be doing “grammar” for the next 30 minutes, and […]

Is your Elevator Pitch an Envelope or Postcard?

September 21, 2021
Elevator Pitch

The solution turns out to be obvious, but only after several weeks of repeatedly bashing my head against the internet. The problem is no secret – my empty inbox taunts me every hour. I have zero signups for my online workshop. So I rewrite my landing page. Then I rewrite it again. Then I read […]

Why People Skip Networking Events

August 31, 2021
Elevator Pitch

It’s the first day of fifth grade, my daughter got her fifteen minute warning sixteen minutes ago, and she’s still in bed under the covers. “Can you turn off my fan?” I enter her room ready to yell but something in her tone compels me to comply. With the fan off, smiling, she throws off […]

Chasing the Wrong People

August 2, 2021
Elevator Pitch

My client seems embarrassed that she’s chasing a client for money. I can’t hide my surprise — doesn’t she still require a 50% deposit before doing any work? That’s when the truth comes out — this isn’t a client yet. She’s chasing them for the deposit. And it gets me thinking about your Elevator Pitch. […]