That day,
instead of our Elevator Pitch,
we shared a recent client success
I learned more about the people sitting around the table that day than I had in the previous three years of twice a month listening to their 30-Second Elevator Pitch
What changed?
We changed the way we talked about what we do.
Instead of generalizing our work to the point of irrelevance, we talked about a specific client we helped in a specific way.
The more specific, the better.
Like a mortgage broker I just helped.
He stopped calling himself a “relationship manager” (YAWN!), and got four legitimate leads from his next networking event.
Now he…
…helps homeowners make their homes more efficient.
He was surprised at how many conversations that sparked.
But I’m not.
It’s the approach I’ve been teaching for years.
You can learn it too.
Better yet, everyone in your networking group can learn it.
Because when you understand specifically what everyone does – that’s where leads come from!
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Exciting Results from Networking Events Near You
“I gave my new 30-Second Elevator Pitch at a networking event the other night, and two people approached me afterwards to invite me to do a presentation for their company. Thanks for your help!”
– Jack LaCava, Ace of Connections
“I was at a networking event the other night. It wasn’t a great event, but I was sitting next to a business coach who now wants to meet with me to learn how I can help her clients. Then I was talking to someone in the hall who knows someone who’s a perfect referral for me. It works!”
— Anne Pouch, Anne Pouch Web Design