My toddler glimpses her Valentine’s Day present and gleefully shouts: “Big Giant Bear!”
Two and a half is a great age.
She expresses complex concepts with simple words.
Anything bigger than her is “big giant.”
And it gets me thinking about your Elevator Pitch…
Here are 3 “Big Giant” Elevator Pitch Mistakes:
Mistake #1: “Hi my name is …”
Your name is the most important word to you.
Not to your prospects.
1. Start with a question:
“Did you know that most people spend more time researching a car to buy than choosing the Realtor who will help them buy or sell their home?”
2. Start with a clear statement of benefit:
“I help your friends get finance jobs.”
3. Start with an intriguing metaphor:
“I help you test drive your new home before you buy it.”
How do you start your Elevator Pitch?
Mistake #2: Rambling
An effective elevator pitch is four sentences long.
That is the attention span of a prospect.
If they want more information they will ask a question.
If they do not ask a question:
1. You need a more engaging elevator pitch, or
2. That person is not a good prospect right now.
How long is your Elevator Pitch?
Mistake #3: Winging It
An effective 30-second elevator pitch
engages your prospect
demonstrates how easy it is to do business with you
and calls them to action
In less than 30 seconds.
That seems like a lot to leave to chance.
Practice. Practice. Practice.
How do you rehearse your Elevator Pitch?
What’s the biggest Elevator Pitch Mistake you’ve seen?