Your 30-Second Elevator Pitch is a great start – it introduces you to a room full of people.
But what about the other six more common networking interactions?
To make your pitch truly effective, let’s extract and refine the valuable nuggets that are already hiding in plain sight.
Pull out your pitch to follow along as we break it down, or use our AI PitchBot to create a customized 30-Second Elevator Pitch just for you.
Here are 3 Professional Ways to Get Results from Your Elevator Pitch:
1. Build Trust
What makes you stand out is how you work with your clients. If your client went to another consultant who does similar work, your client would have a different experience. The simplest way to demonstrate your expertise and build trust is to share a real-world example of how you helped a client solve a problem.
Action Step: Check your pitch – does it contain a client success story? If not, add one to boost your credibility.
2. Be Memorable
What makes you memorable is being oddly specific. Vague descriptions like “I’m a strategic consultant,” or “I’m a financial planner” won’t stick. Instead, share specifics:
- “I write newsletters for accountants”
- “I help young couples purchase their first home”
- “I help boomers test drive their retirement cash flow”
Being specific doesn’t limit your options – in fact, counterintuitively, it’s exactly the opposite. When you’re specific it makes it easy for people to connect you with the right prospects.
Action Step: Create an I help <a group of people> <take an action> short pitch that’s oddly specific.
3. Turn Interest into Action
What makes you money is offering a clear and actionable next step. If you don’t guide the conversation, they’ll likely do nothing, and you’ll miss out on opportunities. Instead, invite them to:
- Attend a free workshop
- Sit down with you for a 1:1
- Try a sample service like getting 3 personalized short pitches in 30 minutes
Clear calls to action turn conversations into business relationships.
Action Step: What’s your the entry point for new clients? Does your pitch include a strong call to action?
Ready to refine your pitch and get professional feedback? Book your free consultation here.