Think it takes a long time to come up with a new Elevator Pitch?
In this video I coach a client from boring and generic to engaging and specific in less than a minute.
Here are the highlights:
0:01 Starts with boring, generic Elevator Pitch
0:23 The question you really want to answer
0:31 Yes! Specific enough, just one more thing…
0:53 The New Pitch (in under 60 seconds)