It’s a week of hauling stuff around, so I wave goodbye to my kids as they head off to school in my shiny blue CX-9, then remove all the seats from their cavernous gray Town and Country, start the ignition, and surprise my face with a blast of cold air.
I had forgotten what life was like in the good old days.
You know,
Before cars knew
That they hadn’t warmed up yet.
It was a high stakes guessing game.
Turn on the “heat” too early
And it only makes you colder.
Wait too long, and
Well,
You miss out on precious minutes of warmth.
Today’s cars are different.
The blowers start
Automatically
Just as the car warms up.
Ahhh.
Heat.
And it gets me thinking about your Elevator Pitch.
Because so many Elevator Pitches
Land on prospects
Like a blast of cold air.
Uncomfortable and
Unwanted.
Which is a sure sign
That you’re selling
Instead of networking.
A great Elevator Pitch
Lays the groundwork for
Future leads
With the very people
Who are receptive to
Your message.
Ahhh.
Warm leads.
People will come to you
At the right time for them.
Assuming today is that right day,
Well,
That’s like a blast of cold air.
It’s been a long enough winter already.
So at your next networking event
Forget about selling, already.
Get to know some people.
The sales will come later.
Automatically.