Ready to change your game?
“That was more fun than running drills,” my 12-year-old daughter tells me.
After several years of tennis lessons, our coach starts our usual drills, then abruptly stops us.
“Let’s play a real game.”
I don’t know what he saw that day, but suddenly we’re ready.
We serve and hit and volley.
I win some points.
She wins some points.
We string those points together into actual games.
And it gets me thinking about your Elevator Pitch.
Because the transformation can be subtle.
A conversation here.
A potential client there.
A slew of interesting 1-to-1’s that don’t seem to lead anywhere.
Then, out of the blue, a call with an amazing collaboration.
Like the Modern Marketing Mastermind.
Or the Pitch-a-Palooza.
Keep developing your skills.
And celebrate the small wins along the way to your larger goals.
We don’t get to play real games at every lesson.
And you won’t get a life-changing client out of every 1:1.
But when you do – that’s what makes all the legwork so worthwhile.
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