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PO Box 920559
Needham, MA 02492

PHONE

617.794.9797

A Famous Specialist

Last week in downtown Boston my daughters threw tea into the harbor.

“Recognize anyone famous?” the Boston Tea Party museum tour guide asks in front of a long list of participants from 1773.

One name jumps out.

He was there at the harbor that night.

Then,

Since it was 1773,

And there were no smart phones, or social media, or telephones…

He got on his horse and rode from Boston to Philadelphia to let them know about Boston’s resistance to the Tea Act.

Sound familiar?

His more famous ride was less than two years later – April 18, 1775.

And it gets me thinking about your Elevator Pitch.

Because you have to be known for something.

Paul Revere was a silversmith, and later worked with copper and iron.

But he had a knack for horsemanship.

I didn’t know that in 1773 he and his horse beat the merchant ships to Philadelphia.

Now it makes more sense that in 1775 he was chosen to deliver an even more important message.

The Sons of Liberty knew who to call.

When should people call you?

What are you known for?

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