My client wins the $10,000 grand prize at a business plan competition by turning one slide into three.
And that’s not even the best part.
The best part is now she can describe her 12 minute presentation (and thus her whole business) in just 4 words.
That’s good clarity.
It’s easy for her to remember.
It’s easy for her audience (and judges!) to understand.
And the amazing thing is
That once we figure out her four words,
She proudly pulls up slide 6 in her PowerPoint.
There’s her exact message buried under 33 words and 4 bullet points.
It turns out that bullet points are a terrible way to deliver your key message.
So we delete that slide.
In its place we create three slides.
Two slides have one word and a picture.
The other slide has two words and a picture.
One slide for each concept.
It’s a great exercise for your Elevator Pitch.
Pull up your slide now.
You know the one I mean.
The one with the bullet points about what you do.
Now create three different slides.
One for each concept.
No more than three words per slide.
Her four words?
If you’re interested in a great way to plan family friendly dinners that cost less than $85 a week for a family of five, check out my client’s very cool business.