PO Box 920559
Needham, MA 02492



A Work of Art

5, 4, 3, 2… It’s my third countdown from five as my 3-year-old once again scrambles to block me from shutting off the water so she can continue her marathon hand-washing session.

A drop of liquid soap.

On each hand.

She rubs her hands together


Then half rinses.

Rubs her hands together.

(more bubbles!)

Another half rinse…

It can be a full evening activity.

And often is.

Which is fine.

Except when it’s already 30 minutes past bedtime.

See, when I wash my hands.

Wet, lather, rinse, dry.


For me, it’s a means to an end.

Clean hands.

Not for her.

For her it’s all about the activity

That postpones bedtime.

She holds her hands right side up.

Then upside down.

She pushes on the drain.

And pops the bubbles.

It’s a work of art.

And it gets me thinking about your Elevator Pitch.

Because most people treat their Elevator Pitch as though it’s a work of art.

They ponder and wordsmith.

And tweak.

Then tweak back.


Sleep on it.

Then dust it off and admire it.

A work of art.

All the while avoiding the only thing that matters in business networking.

Starting conversations.

You see, the only result you care about

From an Elevator Pitch

Is how well it starts those conversations.

It’s a means to an end.


And what’s the best way to start business conversations?

Talk about a recent client success.

Not sure where to start?

Now it takes less than five minutes

To distill your years of experience

Into a compelling two-sentence client success story.

Visit our 4-Step Elevator Pitch Creator.

Client success stories start better conversations.

What’s your recent client success?

Happy Networking!

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