I get this question a lot, especially from seasoned networkers.
And the only way to figure it out is to follow up effectively.
What’s effective follow up?
People eagerly return your calls and respond to your emails.
Join us to get better results from your business networking…
The most common assumption about business networking?
That it hinges on meeting just the right person.
That’s an awful lot of pressure on each interaction.
Is this the right person?
What about him?
Many people network like they’re proposing on the first date.
Looking for The One!
So it’s no wonder that so many people are reluctant to attend networking events.
And so quick to declare that business networking doesn’t work.
Too much pressure.
Too much rejection.
Which is a shame.
Because there’s a much more effective alternative.
Are you ready?
Here it is.
Stop looking for customers.
Business networking is about starting friendships.
Not closing sales.
Which means that most business networkers are too busy trying to propose to the wrong people.
The opportunity in business networking isn’t to meet your prospects.
That’s called sales.
Business networking is when you meet with people who know your prospects.
The people your prospects trust.
And these people don’t want to hear your pitch.
Not the same pitch you give to prospects, anyway.
They want to hear about you.
To see if they like you.
To see if they can trust you.
Before they let you near their key customers.
So think of networking as the beginning.
The start to a conversation.
The start of a business friendship.
Which means you’ll want to schedule second conversation.
Which means you’ll want to follow up.
… How do you follow up without annoying or bothering people?
… Is it best to follow up by email, text, social media, or phone call?
… What’s the most effective time frame for follow up?
… How much follow up is too much?
I know. I know.
I found it frustrating for many years.
Sure, like everyone else, I knew that they key is to follow up consistently and persistently.
Yet somehow I thought that meant bothering people.
Intruding on their time.
Which it was, quite honestly, the way I was doing it.
And I remember thinking:
Wouldn’t it be nice if there was a way to follow up effectively without annoying the very people you want to impress.
Some sort of process to turn that initial contact into a solid foundation for a long-term, profitable business relationship.
And the good news is that while I had to learn the hard way.
Through trial and error.
Over many years.
With thousands of prospects.
You can learn these three follow up skills in 45 minutes.
And master them within weeks
So the right people will eagerly anticipate your call.
In this highly interactive webinar you’ll learn three skills that make it easier to follow up with the right people, at the right time, in the right way, to get better results from your business networking.
We won’t be rehashing the same advice that hasn’t ever worked.
This isn’t about writing more compelling emails.
Or leaving wittier phone messages.
And it’s certainly not about sending people brochures, or links to your website, or long lists of products and services.
I invite you to join me Thursday April 25th at 2pm EST to learn 3 effective follow up techniques you can use at your next business networking event.
- The simple way to identify the only 3 people you’ll ever need to follow up with after any networking event
- What results you can realistically expect from a night of networking
- How to measure those results and use them to improve your Elevator Pitch
- The least understood yet most powerful type of follow up meeting
- Exactly what to say in that meeting to strengthen the relationship
- How the approach you take — the events you attend, what you say, and how you follow up — determine your success (or not) at business networking
- Why faithfully attending every networking group meeting is a ridiculous waste of time unless you are also using this specific follow up technique
- How to develop a consistent approach that fits with your busy lifestyle
- Why that stack of business cards is more like cold calling than business networking
- Avoiding the networking mistakes that most business professionals make
I wasted a lot of time in my early years trying to figure out how to get better results from business networking.
It wasn’t for lack of intelligence, effort, persistence or desire. It all comes down to 3 skills you can learn in 45 minutes and master in a few weeks.
I look forward to sharing them with you on Apr 25th.
Here’s what’s included:
- A seat at our live interactive webinar on April 25
- Our 3-Step Business Networking Strategy Workbook
- 30 minutes (or more) of live Q&A
- Full unlimited access to the program recording
- Business Networking Tips
We look forward to working with you.