PO Box 920559
Needham, MA 02492



Bad Driver

There’s a feature on my wife’s car that instantly makes me a bad driver.

Average speed.

Because, subconsciously,

If my average speed decreases,

I feel like a bad driver.

Which is strange,

Because who takes pride in their average speed?

I mean, who can tell me, right now, their average speed from their last car trip?

And even if you could,

It has nothing to do with your driving skills.

For instance,

There could be traffic.

On Route 95.

That would slow you down quick.

But it doesn’t make you a bad driver.

And it get me thinking about your Elevator Pitch.

Because so many people use misleading metrics to judge their business networking results:

Number of events attended.

Number of business cards collected.

Number of sales made.

None of these have anything to do with your skills as a business networker.

Instead, measure

Number of follow up’s (how many relationships you’re starting).

Number of 1-on-1’s (how many relationships you’re developing).

Number of introductions made (how many people you helped).

Focus on those and the sales will take care of themselves.

And my average speed?

I have no idea.

I switched the display so all I see is the odometer.

A number that always increases.

I’m a very good driver…

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