My middle school daughter side-eyes me in the car.
“People actually read your emails?”
I nod.
She shakes her head. “Being an adult is weird.”
“Why?”
“I never read my emails,” she says.
And it gets me thinking about your Elevator Pitch.
Because your message won’t resonate with everyone.
In fact, most of the time, it won’t even catch people’s attention.
But… when the right message reaches the right person at the right time, they’ll respond – often without even realizing it.
Three weeks later, I’m driving my daughter to a varsity volleyball team workout.
“How does a middle schooler hear about a varsity workout?” I ask.
“I got an email.”
I guess she reads emails about volleyball…
Ready to create a message that resonates?