I’m reading the part of our new bedtime story, “Blueberries for Sal,” where Sal and her mom visit Blueberry Hill to pick blueberries, when my two-year-old jumps up, looks around excitedly, and asks “Where Swipa Fox?”
You know.
Swiper the Fox.
Of “Dora the Explorer” fame.
For those of you who aren’t forced daily to watch my two-year-old’s favorite cartoon
Swiper the Fox lives on Blueberry Hill.
So, according to the cartoon,
When you visit Blueberry Hill.
You have to look out for Swiper.
And apparently,
My two-year-old has no interest
In entertaining the notion
That perhaps Sal and her mom
And Swiper
Live on different Blueberry Hills.
Looking for Swiper
In “Blueberries for Sal.”
My two year old is perplexed.
Sal and her mom are on Blueberry Hill.
Swiper the Fox lives on Blueberry Hill.
Where Swipa Fox?
And it gets me thinking about your Elevator Pitch.
Because you want your prospects thinking of you
When the time is right for them.
For my two-year-old,
Blueberry Hill
makes her think of
Swiper the Fox.
What makes your prospects think of you?
When they start thinking about a new home
Before they implement a benefits plan for their employees
When they are on their way to a business networking event
When they are struggling to collect money from Accounts Receivable
That’s the benefit of telling a client success story
As part of your Elevator Pitch.
It highlights
WHEN
Prospects think of you.
For example:
I was working with a client who…
Wasn’t sure where to find homes that would fit her budget
Was losing potential employees because he wasn’t offering health insurance
Wanted to improve their results from their Elevator Pitch
Was tired of fighting with his customers over late payments
Set the expectation.
So your prospects think of you
When the time is right for them.
When do your prospects think of you?
Happy Networking!