PO Box 920559
Needham, MA 02492



Business Networking Tip: Differentiate

The typical approach to an Elevator Pitch is to generalize.

That’s backwards.

Because the more you generalize.

The less you sound like you.

The more you sound like everyone else.



No one else has ever

worked with your customers

the way you do.

You instantly differentiate yourself with a two-sentence success story.

And it’s already something you’re passionate about and excited to talk about.


  • What’s your best success story?
  • How can you possibly tell it in only two sentences?
  • What’s the most effective way to tell a technical story to a non-technical audience?

Introduce Yourself Memorably

Happy Networking!

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