PO Box 920559
Needham, MA 02492



Can you help me?

An innocent update on my LinkedIn Home Page instantly transforms idle surfing into Business Networking.

That’s how 5 minutes a day on LinkedIn strengthens business relationships.

A long-time friend and colleague recently started a new job.

She posts that she’s looking for meeting space for 100 people in the Westborough area.

Not the sort of thing that screams “Call Your Elevator Pitch Coach!”

Except that I recently gave a presentation for Highland March.

A business meeting center.

In Westborough.

And more recently had a 1-on-1 with the owner.

So I make the connection.

Business networking.

If it seems selfless, it’s not.

Both my friend and the owner of Highland March are now more likely to take my next call.

And are more likely to contact me when they want an outstanding keynote speaker.

Business networking.

And it got me thinking about your Elevator Pitch.

In high school it’s a sign of weakness to ask for help.

With your Elevator Pitch, it’s the key to success.

Here are 3 ways to use your Elevator Pitch to inspire others to help you:

1. Find the easy referral

It turns out that it’s easier for people to refer me to speaking engagements

than to Elevator Pitch Coaching Clients.

I figured that out by trial and error.

One day I mentioned that a great referral for me is a “business association or networking group that brings in keynote speakers.”

I got 4 referrals to speaking engagements from those 25 people.

Now I consistently get 2 to 3 referrals from every 30 people in a room.

It fills up my speaking schedule, while introducing me to prospective clients.

How can you find your easy referral?

Think about what your last several clients had in common.

Then ask for that and see what response you get.

What’s an easy referral to you?

2. Find the Fun

Your business network can help with your volunteer work.

I’m recruiting kids for the Arlington Halloween Window Painting Extravaganza.

Several colleagues in my business network distribute Pies at Thanksgiving.

It’s great networking to talk to someone about a good cause that has nothing to do with your business.

What are you passionate about?

3. Find the Connections

It’s unlikely that the person you’re talking to wants or needs your services right now.

Yet there is some problem they want solved.

And you have that solution somewhere in your business network.

Sometimes the best result of a conversation is a referral

To one of your colleagues.

They won’t forget.

Neither will the person you referred.

It’s a great way to add value while keeping yourself top of mind.

How often can you refer a connection to one of your colleagues?

Happy Networking!

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