It all starts March 30, 2009 when my new client’s five word answer instantly clarifies and differentiates who I am and what I offer.
Here’s the conversation:
Me: “Do you mind me asking, what were the top three reasons you hired me?”
My Client: “You’re an Elevator Pitch Coach.”
Just like that I understand how my clients describe what they want.
They are not looking for a communications coach.
Or a leadership trainer.
Or even a marketing expert.
I’ve never had a client come to me with any of those issues.
Yet I meet a lot of people who want help with their Elevator Pitch.
I spend years struggling to differentiate myself.
And my client knows the answer off the top of his head.
It gets me thinking about your Elevator Pitch.
Have you asked your clients why they hired you?
Here’s how a career coach, community leader, and customer service coach use their client stories to differentiate their services:
1. Margie’s Pitch
Margie realizes that her Elevator Pitch falls flat. People nod their heads. No questions. No conversations.
She’s giving her bio instead of connecting with her prospects.
It only took 20 minutes to come up with her new Elevator Pitch.
Here’s Margie’s Elevator Pitch
2. Mary-Alice’s Pitch
When Mary-Alice describes the features of her community for entrepreneurs, it sounds like every other social media site.
Even worse, she never mentions the easiest way for her to keep in touch with her prospects.
It only took an hour to demonstrate the real benefits of her community and strengthen her Call to Action.
Here’s Mary-Alice’s Elevator Pitch.
3. Andrea’s Video Pitch
Andrea’s a business coach.
There are a lot of those.
Yet she and I never compete.
Because I’m an Elevator Pitch Coach, and she’s a Customer Service Coach.
Check out how she weaves her client’s story through this video interview to clarify her customer service techniques.
Pay particular attention to 24:42 where she gives an inspiring Call to Action.
And to 25:35 where she gives a power tip to fast-track your promotion.