I absent-mindedly watch my wife and kids find a table and start enjoying their McFlurries when I suddenly realize that I’m standing around waiting for McDonald’s cheeseburgers.
That’s weird.
Everyone knows
That you don’t have to wait
For a cheeseburger
At McDonald’s.
I catch the eye of
The guy behind the counter.
My cheeseburgers?
He checks my receipt,
Grabs two cheeseburgers from the warmer,
And hands them to me.
And, you guessed it.
It gets me thinking about your Elevator Pitch.
Because so many people
Are so patiently waiting for
Business networking results.
Not realizing that
The results are already there
Hiding in plain sight
If you only ask.
But I don’t mean ask for the business.
And I don’t mean ask for a referral.
Nope.
Please, no.
That’s not business networking.
Business networking is when you ask for a 1-on-1.
It’s the hidden opportunity
At any networking event.
Hidden because the
Results you’re looking for
Aren’t obvious at the event.
You’ll discover them
As you develop relationships.
So pick three people
You enjoyed talking to
And set up a time
To continue the conversation.
Ask to get to know them.
That’s business networking.