PO Box 920559
Needham, MA 02492



Do you know where your Elevator Pitch is?

At two minutes to leaving for school, my daughter requests her volleyball uniform.

I rip apart the laundry room.

I rip apart the piles of clean clothes on her floor.

I check the bathrooms and the minivan and the family room.


Where could it be?

That’s when, on a lark, I open up her closet and see, clean and on a hanger, her volleyball uniform.

And it gets me thinking about your Elevator Pitch.

Because so many people panic when asked the questions they know are coming.

“What do you do?”

“Who’s a good referral for you?”

It’s worth working out your answers in advance.

Especially your short pitch and referral statement.

Put them on a sheet of paper, or in a Word document, or in EverNote, or as your lockscreen on your phone.

Then, when someone asks you, you can, without panic, say the words that will help them immediately understand your work and think of a good introduction for you.

In our family, we call it a findable offense.

It’s when you ask for help looking for something and we find it exactly where you’d expect it to be.

It’s networking time. Do you know where your Elevator Pitch is?

Create your Elevator Pitch. Carry it with you.

Panic does not make you seem like an expert.

But when you’re calmly and confidently prepared, people will want to know more!

Looking for a fresh approach to sound different from all the other business coaches and marketing consultants out there? Click on this link to schedule a complimentary 30-minute Elevator Pitch Feedback session.

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