PO Box 920559
Needham, MA 02492



Elevator Pitch Takes a Holiday

My salesman took this week off.

“It’s hard to make sales the week of July 4th,” he said.

He’s wrong.

And he’s right.

I respect his perspective that it’s not the most glamorous week to be selling.

And admire him for doing something about it.

He’s taking time to recharge rather than spending the week frustrated.

And it gets me thinking about your Elevator Pitch.

Because while it’s easy to curse the slowdown.

It’s more productive to embrace it.

More productive to recognize and accept that there won’t be quite as many networking events.

That people won’t return your calls as quickly.

That some things will be on hold for the next two months.

I got laid off on December 31, 2001.

And so many people had told me that they wasted their layoff.

They were so worried about not having a job, that they didn’t enjoy the time off.

So I took a different approach.

I spent an hour or two on my job search first thing every morning.

Then I played the piano for two hours.

I took long walks on the Minuteman Bike Trail.

And I devoured the books that helped me launch my second career.

This summer, I’m taking the same approach.

As my speaking schedule slows down, I’m working on all the projects that take a back seat during busier times:

  • the Kindle version of the “Elevator Pitch Handbook”
  • “Grow Your Business Through Business Networking” 5-week group coaching program that launches in September.
  • Job Seeker version of the “Elevator Pitch Handbook”
  • Branded pens
  • “Business Networking Referral Kit”
  • A new website

The choice is yours.

Whether to curse or embrace the slowdown.

What are you working on this summer?

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