The 237th time you watch an Elmo video
you realize that it’s brilliant.
Elmo taps his feet as he plays the piano.
Telly’s eyes get wide with surprise.
Elmo straightens up and gulps just before his big moment.
How do muppets do that?
Hours of practice.
Dozens of takes.
This toddler monster is heavily rehearsed.
So rehearsed that it looks natural.
Elmo is highly addictive to toddlers.
My daughter starts her Elmo chant as we turn onto our street.
At least he’s an educational monster, right?
What does Elmo have to do with your elevator pitch?
Here are the 3 tips:
1. Know Your Audience
Elmo is scripted and rehearsed to appeal to toddlers.
I would never choose to watch Elmo.
My toddler chooses.
So instead of watching March Madness,
I’m humming “Rubber Ducky.”
I am at my toddler’s mercy.
How addicted to your message are your prospects?
2. Create Intrigue
Elmo blows a feather up into the air, and catches it.
I know that the feather is on a string.
I know he cannot actually blow on the feather.
Yet he does, and it floats up in the air, and back down.
He almost misses it a few times.
Keeps my toddler coming back for more.
How do you keep your prospects coming back for more?
Every detail is rehearsed.
And rehearsed some more.
They are teaching toddlers.
Catching a toddler’s attention.
Now that’s a tall order.
It’s not by accident.
Your elevator pitch is about catching your prospect’s attention.
How do you rehearse?