“Help! I am an Insurance Broker. There are hundreds of us and people think it is boring. I love to save people money.”
Have you ever found yourself in this type of situation?
The situation where
You love what you do,
But when you try to tell people about it
Their eyes glaze over
And they tune out.
If only there was a way
To talk about what you do
In a way that got other people
Just as excited as you.
Because I guarantee you:
This broker doesn’t think what she does is boring.
Not by a long shot.
She loves insurance.
She loves saving people money.
She’s just not sure
How to share that
In an exciting and engaging way.
Fortunately, it’s not as hard as she thinks.
Here’s her first draft of an Elevator Pitch:
“I increase client coverages while saving them money”
You gotta admit.
That’s a little boring.
For one very good reason.
It’s not specific enough.
What types of clients?
What sort of coverages?
How many dollars?
So here’s the first step to an exciting Elevator Pitch:
Pick a client
One particular client
And talk specifically about them.
In this case:
1. I showed a dad how putting his son on a family car insurance plan (while adding an umbrella) saved him $623 per year.
2. I saved a business owner over $3,000 per year on her Workman’s Comp insurance because she mis-categorized some of her payroll records.
Here are some ways you can be more specific:
Do you work with single parent families or with stay-at-home dads?
Do you work with first-time home buyers or baby boomers?
Do you save moms $73 a month or $1500 per year?
Do you work on men’s relationships or women’s careers?
Now that’s exciting!