The tile in our shower has the highly undesirable property that suction cups won’t stick to it, so we look for a shaving mirror that will stick to anything regardless of whether or not it’s fogless.
Of course, the mirror packaging claims both.
Stick to anything.
And I find myself skeptical of both claims.
Because everything we’ve ever tried to stick to this tile
Clatters unceremoniously to the ground,
And every fogless mirror I’ve ever owned
Loses its foglessness after about my third shave.
So it’s a pleasant double surprise
When this particular mirror sticks (silicone adhesive)
And is truly fogless (reservoir to fill with warm water).
And, you guessed it:
It gets me thinking about your Elevator Pitch.
Because even though this mirror
Has the best fogless solution
On the market
That feature had no value to me
Until it was sticking to my tile.
And so many people confuse
What they offer with
What people are looking for.
How do you know the difference?
Call up three of your clients and say:
“Do you mind me asking
The top three reasons
You decided to do business with me?”
Their answers will surprise you.
Because what they were looking for
Is not the same as what you think you offer.
Go ahead and let us know what you find out.
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With the most surprising answer you got
When you asked your clients
Why they decided to do business with you.
What did you think they were looking for?
What were they actually looking for?