I tear our family room apart, twice, after bedtime has already started, desperately looking for my 3-year-old’s “Little Ariel” doll, only to discover her in my daughter’s room, hiding her green tail.
Earlier that day,
In my 3-year-old daughter’s creative mind,
Ariel married Prince Eric.
So she put her in a white dress.
I was looking for a green tail.
And it gets me thinking about your Elevator Pitch.
Because so many people
End up hiding
What they do
Behind fancy sounding words.
They don’t mean to.
But by the time they’re done
Dressing it up
To sound important,
It doesn’t look anything like
What people are actually looking for.
And that’s a big missed opportunity.
So if your Elevator Pitch gets a lot of
Instead of “How do you do that?”
Maybe you’re talking about a white dress
When people are looking for a green tail.
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