My two-year-old daughter flaps her arms excitedly as the words tumble out of her mouth.
“Happy to you! Happy to you!”
That’s why we hide the mixer.
It’s not just the anticipated sugar rush that gets her going.
It’s the implied celebration.
Of a birthday.
Even her sister’s.
I’ll admit, my birthday used to be my favorite day of the year.
Right up until August 2009.
See, the thing about my birthday, the actual day of my birth, is that I don’t remember anything about it.
I’ve heard the stories, sure.
And I have documents that prove that I was there.
It’s a different story with the births of my children.
My wife’s doctor leaves the OR during prep and ignores me in the Daddy chair as he nervously hustles past me down the hall.
Not a good sign.
Everything worked out fine thanks to a great team of doctors.
I remember the first cry, a healthy baby, and the wave of relief once we were back in recovery.
Like it was this morning.
Now that’s a story I can tell.
I’ll tell it to my children.
Again and again.
And it gets me thinking about your Elevator Pitch.
Because the same way your birthday is actually someone else’s story.
Your Elevator Pitch is someone else’s story.
You weren’t there to experience your product or service.
Not the way they were.
Are you trying to tell your story?
That’s why your Elevator Pitch is never quite right.
Because your Elevator Pitch is not about you.
It’s about your customers.
Get them to tell you their story.
Then tell it again and again.
To your prospects.
What are your customers’ stories?