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Needham, MA 02492



How Peer Pressure can destroy your Elevator Pitch

It’s so easy to fade into the background.

Take contestant Eric on season 22 of The Voice. He had pink hair, incredible stage presence and a flamboyant style.

He was fun to watch, easily recognizable, and doing well.

Then, he undyed his hair.

He was taking on a different type of song and thought… well, I don’t know exactly what he was thinking.

But it got me thinking about your Elevator Pitch.

Because with pink hair he was easy to spot in a crowd.

And without it he became just another extremely good but anonymous singer.

I didn’t recognize him anymore, and I guess no one else did either because people stopped voting for him and he quickly disappeared from the show.

There’s so much pressure to fit in. To conform. To look and sound like the person who went before you.

But fading into the crowd hurts your business.

People stop thinking of you.

They won’t send you leads.

And you’ll feel like you’re wasting your time in your networking efforts.

It’s easy to turn it around, though.

By being oddly specific.

It’s like pink hair, but focuses on who you serve.

That way, when they meet the particular someone who needs what you offer, the introduction to you is top of mind.

How do you stand out in a crowd?

When you’re ready to be clear and concise about what makes you unique and memorable, grab some time in my calendar for a complimentary 30-minute Elevator Pitch Feedback session.

Click here to get access to my calendar.

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