“You seriously turned off GPS?!?!?!”
My daughter makes no attempt to hide the disbelief in her voice.
It’s the fourth day of driving her to camp and I’ve memorized the route.
It’s a 20 minute drive with only 7 turns, but that middle turn is tricky.
So, in a bout of overconfidence, I challenge myself to navigate the morning drive without my GPS.
And as I careen down that road, with no technology to rely on, trying to remember the elusive turn, the solution pops into my head.
And it gets me thinking about your Elevator Pitch.
Because a compelling Elevator Pitch isn’t just about what you do; it’s about giving people a clear reason and a specific moment to call you.
Before you implement any employee policies (business lawyer)
After you buy a house (contractors, painters)
When you’re setting up your school bus routes (transportation safety consultant)
How about you?
What’s the landmark you want people to associate with you?
What’s the problem they’re facing that makes you pop into their head.
On the drive to camp, the landmark is the Bubbling Brook Ice Cream Shop.
That turn’s not so tricky now that I’m looking for the enormous parking lot with the long lines of people snaking through it.
You want it to be just as easy for the people who are trying to find you.
So, I’m curious: What are the landmarks in your Elevator Pitch?
What are the moments or triggers that make clients think of you?
Share your thoughts in the comments; I love to hear from you!