The Side-Eye Moment
I’m laughing so hard that both my kids throw me the classic “you’re embarrassing me” side-eye.
I can’t help it.
I’m the perfect audience for this Broadway musical – and somehow I have never heard of it.
How is that even possible?
Of course, it gets me thinking about your Elevator Pitch.
Your Elevator Pitch
Because you can have the best service, the most brilliant idea, the solution that people need, but if they don’t know it’s for them, they won’t show up.
A Show Built for Me (But I Didn’t Know It)
The Broadway Show? It’s a masterclass in clarity and engagement.
- A creative, female empowered twist on Shakespeare.
- Popular songs, cleverly repurposed.
- A marital spat between William and Anne that flips seamlessly between them as partners, writers, and characters in their new play.
Brilliant.
If someone had clearly told me that, I would have cleared my scheduled and hopped on the first plane to New York.
Instead, I’m accidentally sitting in the Stephen Sondheim Theater in Times Square, having no idea that I’m about to watch a musical that was tailor made for me.
Invite the Right People In
How many accidental clients do you have?
They’re delighted that you’re perfect for them, but they had no idea ahead of time.
Now it’s your turn!
First, if you like clever twists on Shakespeare, check out & Juliet on Broadway.
Then: have you ever found yourself as a perfect audience – for a show, product, or service – and wondered “how did I miss this?”
Share your story in the comments. I read every one!