PO Box 920559
Needham, MA 02492



In Real Life?

When I tell my three-and-a-half-year-old daughter that we have to put our car on a boat in order to get home, she looks at me skeptically and asks “Daddy, is that in real life?”

I’ll admit,

Putting a car on a boat

Does sound a little far-fetched.

Of course, the Long Island Ferry is real.

A very real alternative

To sitting in heavy traffic

On Route 95

On a balmy Sunday in May.

And to my three-and-a-half-year-old’s credit

As we drive onto the boat

She gets it.

And it gets me thinking about your Elevator Pitch.

Because so many Elevator Pitches sound like pure fantasy.

A client the other day started with:

I implement effective professional development training curriculums for long-term employees

And while that’s a fine general description of what she actually does,

It’s not nearly as interesting as her results.

In other words:

How do people benefit from her training?

I’ll share what she came up with in a minute.

In the meantime, the challenge for this week:

When someone asks “What do you do?”

Instead of literally telling them how you spend your day (yawn)

Tell them about specific results people get from your work (yay!)

Everyone spends their day in about the same way.

Talking to clients, problem solving, writing, …

No one else gets your specific results.

Which means it’s a much better differentiator.

My client?

In her words, she wants to be

“One of the cool kids.”

To have a concise, memorable Elevator Pitch.

And now she does.

“I help employees get promoted.”

She trains people

On the skills they need

To get promoted within the company.

That’s a great result.

What do you do… in real life?

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