The sign grabs my attention:
“Need a pothole filled?”
Yes.
Then it grabs me again:
“Streetlight out?”
Also yes.
Then it throws one more at me:
“Sidewalk issues?”
And just like that – at 40 miles per hour – I’m past it.
Three attention grabbers.
Zero direction.
And it gets me thinking about your Elevator Pitch.
Because most people do the exact same thing.
They stack everything they do into one breathless pitch that leaves their audience hanging.
What To Do Instead
If I were coaching the DPW, we’d test each attention grabber separately.
Ask about the potholes, then offer a phone number.
Mention streetlights, with a website.
Maybe – here’s a thoughts – rotate them seasonally.
One problem.
One path forward.
And that’s what I recommend for your pitch.
Instead of one overloaded message, create separate, focused pitches.
Each one:
- Speaks to one specific problem
- Targets one specific audience
- Ends with one clear call to action
When you isolate them, you can see which one lands.
If you stack them, people’s attention flies past before you get to the punchline.
Attention is precious.
Don’t squander it.
Your Turn
Is your pitch saying too much?
Instead, strip it down to one clear problem and one clear invitation.
Then drop it in the comments – I read every one.
Ready for a pitch that grabs attention and funnels it directly into your business?
Join us in the Pitch Lab!