It’s the last day of our Disney World vacation and my three and four year old daughters are on the verge of their third meltdown this hour over who gets to be lefty.
They’re locked in battle
Over who gets to sit
On the left-hand side of the stroller.
Apparently the combination of
Create an all-consuming focus.
An unwillingness to compromise.
And yes, amid the
Hair pulling, and
It gets me thinking about your Elevator Pitch.
Because that kind of extreme focus
While frustrating in children at Disney World
Is very valuable in your Elevator Pitch.
My kids could sit anywhere,
Yet at this moment
They both want to sit
In the left hand seat
Of this stroller.
You can work with anyone.
But that doesn’t help people
Identify your prospects.
Tell people you work with
Mothers of teenage children, or
Empty nest home-buyers who are downsizing, or
CEO’s who have between 6 and 18 months on the job, or
Men in the 40’s in their second marriage.
It seems backwards.
Won’t you miss opportunities
When you narrow your focus?
You’ll actually get more opportunities.
Because when you ask for anyone
You get no one.
And when you ask for people in Arlington who are named Ken
You’ll get a handful of highly qualified prospects
Which will lead to more
And better opportunities.
It’s not about changing what you offer.
It’s about changing
How you talk about
What you offer.
Ready to get started?
Scroll down to the comments.
Type in who you work with.
I’ll offer some ideas
On narrowing your focus
To get you better leads.