I instantly regret my split-second decision to not grab my keys before chasing my three-year-old daughter into the back yard as I hear the door click shut behind me and assume that I am locked out.
That’s why I always take my keys.
To avoid just this situation
Where I’m home with my two daughters
Locked outside with one of them.
Maybe the four year old can let me back in,
If she can reach the doorknob
I can somehow distract her from the TV…
Turns out, though,
I panicked too soon.
Way too soon.
The door wasn’t locked.
Ready for the punchline?
I had my keys anyway.
Right there with me
In my pocket.
And it gets me thinking about your Elevator Pitch.
Because so many people
Are looking for the magic key
To unlock better
Better business networking opportunities.
The right person.
The right event.
The right group.
It reminds me of an end-of-summer party many years ago.
The camp staff had heard all the wild stories
About the previous year’s party,
And they were sitting around the table
Waiting for it to happen to them…
Thing is, the previous year’s party was legendary
Because that year’s staff had made it so.
This year’s staff was expecting it to come to them.
They were disappointed.
They had no idea that it was all up to them.
All within their control.
And business networking is the same.
It’s not about finding the right event.
It’s about spotting better opportunities
At the events you already attend.
Making it the right event.
By starting conversations
And attracting projects and introductions.
You develop trust.
One project at a time.
It takes work, yeah.
But it’s not hard work.
And it’s much more fun than cold call selling.
Business networking is… making friends.
So attend an event.
Get to know some people.
Any of the people there.
Start developing your own trusted advisor network.
That’s business networking.
Who did you meet this week?