PO Box 920559
Needham, MA 02492



Networking Secret: How to Transform Rumor into Reality

I hear the rumor, and I want in!

Our newsletter editor mentions it again as we watch our daughters play basketball.

“YES! Who do I talk to?”

It wasn’t clear.

So, like any good networker, I start at the top.

The athletic director looks up from DJ’ing the warm-up playlist.


I try again.

“Oh.” He leads me through a maze of offices to a back room.

“These are the guys.”

And it gets me thinking about your Elevator Pitch.

Because how do you turn rumors into reality?

These guys were struggling to get numbers for their Saturday morning pick-up basketball game.

They had an idea: “What about the dads?”

I mean, that could work… if you could figure out how to get in touch with them.

Fortunately, in addition to loving pick-up basketball, I’m also the head of the Parents’ Association Dads group at the school.

I add pick-up basketball to the newsletter.

Now we’re playing full court five-on-five each week with subs.

How did we build that audience?

Be sure to tune in next week – the path will surprise you.

In the meantime, I want to hear your story about solving a problem by finding the right person. Share it in the comments below and let’s uncover the hidden power of networking!

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