I come flying up and over the hill, head to the right down and around the bend, ready to take my left onto Hunnewell, and instead, I’m surprised, once again, by Oakland Street.
Oakland Street?
I’m expecting to be at Hunnewell
And instead
There’s another stretch of road.
A surprise.
Except that I know Oakland Street is there.
I mean, really.
I pass it every day.
On the way home.
So it shouldn’t be a surprise anymore.
And yet,
It still surprises me.
Every day.
And it gets me thinking about your Elevator Pitch.
Because so many people
Are still so surprised
That their Elevator Pitch
Doesn’t yield
Immediate results.
“I gave my pitch.
Where are my clients?”
They’ve forgotten
About Oakland Street.
The simple
And necessary
Things they can do
And must do
To keep a relationship
Moving forward.
Here, then, are the
Three most important things for
After your Elevator Pitch.
1. Get Their Contact Information
You can’t follow up
If you can’t get in touch.
And, in general,
You can’t rely
On people calling you.
Which means
You have to call them.
So if you want to follow up with someone
For any reason.
Ask them for their business card.
Then call.
2. Set up a 1-on-1
This is what you do
When you’re not sure
What to do.
You meet someone.
You want to get to know them.
How do you do that?
The first step is to
Set up a 1-on-1.
3. Keep Attending
There’s no point
In attending an event
Only once.
Networking is
Developing trust.
And that doesn’t happen
The first time.
So if you plan to go to an event
Plan on attending
Six in a row.
That’s right.
Six in a row.
If you can’t commit to that,
You’re not going to get
Anything out of the event anyway.
How do you follow up after your Elevator Pitch?