When they asked singer / songwriter Billy Joel to perform for the national television audience on New Year’s Eve, they told him that he had to pick one song.
From a guy could
Play for hours.
Song after song.
Hit after hit.
Listened to his albums
For hours on end.
A never-ending hit parade.
And still, they made him pick just one.
One song for New Year’s Eve.
And it gets me thinking about your Elevator Pitch.
Because do you think any less of Billy Joel
For playing only one song
On New Year’s Eve?
Of course not.
It’s an honor
To be picked
A tribute to his long and illustrious career.
And believe me,
No one thinks any less of you
For picking one client success
To share at your next networking event.
Billy Joel didn’t pick that song
To represent his whole career.
He picked that song to rock New Year’s Eve.
Yet so many people
Feel so much pressure
To picking one client success
That represents the whole breadth and depth of their career.
When all they want
Is a client success
That rocks that networking event.
Did you notice that
Didn’t waste any of his time
Talking about how many songs he’s written
Or how he picked this song for New Year’s Eve
Or even what he has planned for 2014.
He simply sang his song.
At your next networking event,
Don’t waste any of your 40 seconds
Talking about other things you can do.
We want to hear your best.
Your best client.
Your best outcome.
When it’s your turn to speak.
When it’s time to showcase your talent and passion
To an attentive and joyful audience.
Share one client success.