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Needham, MA 02492



Out With the Old – 3 Ways to Revamp Your Elevator Pitch

My backup computer watches me reboot my main computer as I race the clock to log into my next Zoom meeting.

I know I’m living on borrowed time.

It’s now not a matter of if but when – and I can guarantee that the full computer crash will happen at the most inconvenient time.

And it gets me thinking about your Elevator Pitch.

Because so many pitches are outdated and slow you down, yet are uncomfortably familiar. People cling to these pitches, unable to think of any other way to describe what they do.

As a result, they miss out on starting meaningful conversations, making valuable connections, and  showcasing their expertise.

It’s only once people clarify their messaging and start better conversations that they wish they had made the change so much sooner.

So here are three ways to revamp your pitch:

  1. Get In Their Head: Like my backup computer, ready and waiting, your audience has unarticulated thoughts and unrecognized needs racing around in the back of their mind. By naming what lurks just beneath their awareness, you’ll grab their attention and seem almost telepathic. When I write an Elevator Pitch I create at least three triggers that pass the Pillow Talk Test – meaning that they are phrases people hear each other say over the course of a normal day. Those phrases trigger people to think of you when they hear someone say those words.
  2. Embrace the Process: A lot of people think that they’ll give their pitch and people will run up ready to swipe their credit card through the dongle that’s plugged into your phone. But the Elevator Pitch doesn’t close sales. It starts conversations. Pay attention to the questions people ask and the stories they tell. That leads to opportunities!
  3. Practice, practice, practice! Get a pitch that resonates or create one from scratch and take it for a spin at one of our live events

Ready to brush up your Elevator Pitch?

Let’s shed the old and remember that the goal is to ignite curiosity and open doors to deeper discussions

Take these tips, refine your pitch, and practice and refine it until you are starting productive conversations for your business.

Join us at our next event to put your revamped pitch to the test and see the difference for yourself!

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