PO Box 920559
Needham, MA 02492



Ping Pong

I know my daughters have been watching too much baseball when they start asking for a new ping pong ball every time the one they’re using hits the ground.

It’s gotten comical in baseball.

Pitch in the dirt… new ball.

Foul ball… new ball.

Ground ball to third… new ball.

New inning… new ball.

In ping pong, the concept is downright ridiculous.

Because the rug won’t scuff the ball,

And even if it did,

My four year old doesn’t hit the ball hard enough (or with enough spin) for it to make any difference.

Yet here we are.

Taking a break after each point to get a new ball.

And it gets me thinking about your Elevator Pitch.

Because so many people treat their Elevator Pitch as if it’s a baseball.

One pitch, then it’s time for a new one.

“Well, I used that pitch last time.”

It’s true, that in baseball, the pitcher mixes up the pitches.

That keeps the batter off balance and prevents home runs.

With an Elevator Pitch, you want exactly the opposite.

You want people to anticipate your message.

You want them to know what’s coming.

And share it with everyone.

That’s what leads to leads.

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