“There’s that purple man again,” says the woman sitting to my left.
She’s not kidding.
I’m sitting in the Fenway Park bleachers as the Red Sox blow a 9-0 lead against the Yankees.
And there’s a man in a purple body suit running down the aisle.
And it gets me thinking about your Elevator Pitch.
Because the woman next to me recognized Purple Man from earlier in the game.
And you want prospects to do the same with your Elevator Pitch.
Here are 3 Elevator Pitch Tips for being as memorable as Purple Man.
If Purple Man changes the color of his body suit.
You won’t recognize him.
Yet people constantly change their Elevator Pitch.
In the misguided notion that you have to “tailor it to your audience”.
That’s a big mistake.
Because if you keep changing your pitch.
People won’t recognize you.
So choose a message and stick to it.
How consistent is your Elevator Pitch?
Why is Purple Man purple?
I have no idea.
And if I run into him at a future game I’ll ask him.
Hopefully he’ll have a great answer.
And those are the two keys to your Elevator Pitch.
It should make people want to ask you a question.
A question for which you have a home run answer.
What’s the question you really want to answer?
That’s all I remember.
And it’s enough.
If you ask someone to remember one thing.
If you ask them to remember two or more.
They’ll forget it all.
So be one thing.
What one thing do you want people to remember about you?