I check my mirrors, put the car in reverse, and take my foot off the brake when I hear a small voice behind me “Why sister not wear seatbelt?”
That sounds important.
I stop the car.
Turns out my three-year-old is right.
My two-year-old is not strapped in.
It’s easily corrected.
Now that I know.
I thank my three-year-old for telling me.
And it gets me thinking about your Elevator Pitch.
Because with a great Elevator Pitch,
Other people look out for your interests.
They spot opportunities.
And bring them to your attention.
Here are three ways to inspire others to prospect for you:
The best use of your 30 seconds is to
Describe a recent client success.
It’s uncomfortably specific.
At least it should be.
Because the details
Bring you prospects
Who are most like your best clients.
What’s your recent client success?
The hidden benefit
Of your client success story.
Is that it tells people
When to contact you
In memorable story form.
See, it’s unlikely that your prospect
Needs you right now.
So the challenge is
To make them think of you
When it’s the right time for them.
What inspired your recent client success to approach you?
Since now probably isn’t the right time.
You need to keep in touch.
To stay top of mind.
So you need to offer
Something of value to them
In exchange for their contact information.
Here are 7 Compelling Calls to Action.
What do you offer in exchange for your prospect’s contact information?