The waitress at our local pizza joint pops open the box, and if not for a bad experience a few weeks ago, I would think it odd for her to show me the pizza.
But at a different pizza place,
You get the box home
And discover a burned pizza.
So you call and complain.
And they cheerfully make you a new one.
Which, when you pick it up, you discover is
I guess at least they’re consistent.
But there’s something refreshing about a restaurant that pops open the box to show you the pizza you’re picking up.
Nothing to hide.
And it gets me thinking about your Elevator Pitch.
Because there’s pride and excitement in a job well done.
Whether it’s pizza, a mortgage, a new website, or a marketing campaign,
As Dizzy Dean said:
“It ain’t bragging if you can back it up.”
And if it’s your customer’s story,
In your customer’s words,
With results you got for that customer…
That’s a great Elevator Pitch.
The kind you want to pop open and show to everyone…